Perceived hygiene attributes in the hotel industry: customer retention amid the COVID-19 crisis

The COVID-19 pandemic has caused a crisis in the hotel industry worldwide, but few studies have suggested methods to retain customers. This study proposes hygiene management as a means to minimize the indirect damage from COVID-19 to the hotel industry. It identifies perceived hygiene attributes and explores their influence on hotel image, word of mouth, and revisit intentions. This study identifies and validates three types of perceived hygiene attributes through qualitative and quantitative methods. It uses structural equation modeling to validate hypotheses and concludes that there are significant relationships of influence between the proposed variables. This study provides important and meaningful insights into hotel image and customer behavior through perceived hygiene attributes.     

基于小波变换的图像处理综述

小波分析主要广泛应用在科学研究和工程技术中。虽然在现阶段的小波理论相对成熟,近些年关于小波理论的应用和研究也在不断的发展和更新。小波变化在图像处理领域中的应用也囊括图像与处理的所有方面。本文通过介绍小波变换的起源,将小波应用在图像处理中的压缩、还原图像、边缘检测和图像分割,宏观剖析小波的研究现状历史、发展动向及优势。     

Online brand community within the integrated marketing communication system: When chocolate becomes seductive like a person

This study proposes brand communities as an effective tool within the integrated marketing communication (IMC) system. The paper utilizes the Brand Concept Map quali-quantitative technique in order to represent and compare mental association texture within one group of non-members of a brand community versus one group of people engaged in the same community. Brand stimulus is Nutella (chocolate cream) which boasts a crowded and lively online brand community: Nutellaville. Results show that brand community is effective in terms of contribution, commonality, and complementarity within the IMC system. In particular, Nutella brand image within the online community participants is composed of some mental associations overlapping other communication tools (commonality), and by new mental associations (complementarity) referred to the brand image dimension named ‘brand as person’ (seductive, popular, reassuring); second, this anthropomorphism effect solves the issue of sense of guilt excited by chocolate (contribution).     

图片新闻报道中图像符号的批评性多模态语篇分析

本文运用费尔克拉夫的三维语篇分析模式和视觉语法理论对《时代》杂志关于新疆的暴力事件的图片新闻报道进行了批评性多模态分析,揭示了图像也是有意识形态的,它对社会现实具有重构功能。     

MATLAB GUIDE在数字图像处理教学中的应用

MATLAB GUIDE(Graphical User Interfaces,图形用户界面)是为表现MATLAB中的基本功能而设计的演示程序。本文通过对数字图像处理中几个常用的设计例子,开发和利用MATLAB GUIDE的教学自动控制系统,展示了MATLAB GUIDE在数字图像处理课程辅助教学的优点。     

Promoting Tourism,Projecting Power: The Role of Television Commercials

This paper analyzes television commercials (TVCs) launched by Korea Tourism Organization (KTO) from 1999 to 2012. By repeating shots of traditional and Korean popular (k-pop) culture, high-tech machinery, and sportsmanship, it is fair to say that Korean tourism TVCs both reflected and fueled the fad a target audience has for Korea. Hence the commercials not only promoted tourism, they were also projecting national power in general and cultural power in particular. It is surmised that through power projection the TVCs intend to create a country halo effect so that the country’s products and services may enjoy an aspired added value.     

论鲁迅笔下封建社会的女性悲剧——以《祝福》中的祥林嫂为例

鲁迅《祝福》中塑造的祥林嫂这一形象,代表了旧式中国劳动妇女的共性,她们被封建礼教束缚、压迫,但不失反抗精神;同时也反映了当时中国社会对妇女的蔑视和欺压。像祥林嫂这样的下层女性,即便勤劳、善良、坚韧,但以她的身体从暴烈到干枯的经历实际上是对封建权力暴行的控诉。她在旧式中国不能争取到一丝尊严,不能得到作为一个人的起码的权利,取而代之的却是被践踏、被奴役、遭压迫、受欺凌。     

秦始皇形象论略

《史记》记载秦始皇"蜂准",或作"隆准",北宋《太平御览》引《史记》有关秦始皇形象描述的文字中,有一处作"綘准","蜂"和"綘"皆应读作"豐","豐准"、"隆准"皆指大鼻;历史上没有留下秦始皇的图像,当今中学历史教材中的秦始皇图像是后人推演的作品,采用时应作适当说明.     

Urban air pollution in China: destination image and risk perceptions

Inbound tourist arrivals into China have been declining in recent years, possibly in response to increasing levels of urban air pollution. To examine Westerners’ contemporary views on China as a travel destination, with a particular focus on air pollution, this research surveyed 600 US and Australian residents. An online panel survey collected data on cognitive and affective destination image, cognitive and affective risk perceptions, intention to visit China and key demographic variables. The findings show that, while China's cognitive image attributes were perceived positively, potential travellers expressed negative views about travel risks in China in general and about air quality in particular. Importantly, feelings towards the risk of air quality had a significant negative impact on destination image as well as intention to visit China. The research contributes to theory by highlighting the importance of considering affective risk perceptions in destination image studies. While some market segments seemed less sensitive to air pollution than others, this paper concludes that unless China proactively addresses the problem of air pollution, for example by seeking to stimulate positive feelings, international arrivals may continue to be compromised.     

旅游地意象、地方依恋与旅游者环境责任行为——以浙江省旅游度假区为例

文章综合旅游地意象、地方依恋及环境责任行为理论,将旅游地意象分为5个要素,将地方依恋分为2个要素,并构建了旅游地意象、地方依恋与旅游者环境责任行为之间的关系模型。研究发现:(1)景观意象、设施意象、服务意象及安全意象均直接影响情感意象。设施意象与服务意象不仅直接影响地方依赖,且通过情感意象来实现。安全意象和景观意象间接影响地方依赖。安全意象、服务意象及景观意象不仅直接影响地方认同,且通过地方依赖来实现。设施意象间接影响地方认同。服务意象不仅直接影响旅游者环境责任行为,且通过地方依恋来实现。景观意象、设施意象及安全意象间接影响旅游者环境责任行为。(2)情感意象直接影响地方依赖,间接影响地方认同与旅游者环境责任行为。(3)地方依赖直接影响地方认同和旅游者环境责任行为,且通过地方认同间接影响旅游者环境责任行为。